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Download: 151Cat: Lingue    Materie: Appunti    Dim: 5 kb    Pag: 2    Data: 07.06.2000

He thus became known throughout Germany and used his nine months in prison to write Mein Kampf [my struggle], filled with anti-Semitism, power worship, disdain for morality, and his strategy for world domination. It became the bible of the Nazi party. The Nazi movement grew slowly until 1929, when the economic depression brought it mass support. Hitler

Download: 86Cat: Lingue    Materie: Appunti    Dim: 5 kb    Pag: 3    Data: 12.02.2001

Characters:
Main characters in “The Secret Diary Of Adrian Mole, Aged 13 ¾”:
• Adrian Mole: He is thirteen years and nine months old and he worries about having a spot on his chin. He thinks that everyone looks at it and blames his mother for not giving him vitamins. He worries about the fact his mother is going to work and he will became a “cat

Download: 95Cat: Lingue    Materie: Appunti    Dim: 4 kb    Pag: 2    Data: 06.06.2001

1. attention (keeping the customers)
2. interest (arousing interest in the product)
3. desire (a want for the product)
4. action (to buy the product)
How do we advertise?
1. TV/radio
2. newspaper/magazines
3. billboards
4. poster
5. direct mail/brochures
6. trade fairs
7. sending samples of their product to po

Download: 93Cat: Lingue    Materie: Appunti    Dim: 10 kb    Pag: 2    Data: 22.11.2000

• CIRCULAR OFFERS: they are sent to potential buyers who might be interested in the product.
• BROADCASTING (commercials on tv, radio or at the cinema); STREET AND STORE ADVERTISING (posters, neon signs); SPONSORSHIP OF ARTS OR SPORT EVENTS. They are the most expensive means of advertising and they must be supported by sales organization able to cop

Download: 39Cat: Lingue    Materie: Appunti    Dim: 3 kb    Pag: 2    Data: 12.10.2001

How to present the product: it is generally placed in the optical centre of the complete image which does not correspond to the centre of the page or television screen but is slightly moved to the centre top or centre bottom.
The textual and visual elements may be distributed symmetrically (if you want to convey an idea of order and balance

Download: 122Cat: Lingue    Materie: Appunti    Dim: 8 kb    Pag: 6    Data: 25.05.2000

8. A cynic is a man who knows the price of everything and the value of nothing. - from Lady Windermere's Fan
9. The difference between journalism and literature is that journalism is unreadable and literature is not read.
10. Discontent is the first step in the progress of a man or a nation.
11. A dreamer is one who can only find his way

Download: 40Cat: Lingue    Materie: Appunti    Dim: 3 kb    Pag: 1    Data: 20.12.2000

...

Download: 184Cat: Lingue    Materie: Appunti    Dim: 3 kb    Pag: 1    Data: 25.07.2000

Aggettivi e pronomi personali

Persona
SOGGETTO
Who (pron.)
Which (pron./agg.)
What (agg.)

COMPLEMENTO OGGETTO
Who (pron.)
Which (pron./agg.)
What (agg.)
Who (pron.)

Oggetto
What (pron./agg.)
Which (pron./agg.)
What (pron./agg.)
Which (pron./agg.)
Which/what (pron.)
...

Download: 379Cat: Lingue    Materie: Appunti    Dim: 16 kb    Pag: 3    Data: 07.03.2001

mein
meine
mein
meine
Il mio, la mia, i miei
Genitivo
meines
meiner
meines
meiner
Dal mio, dalla mia, dai miei
Dativo
meinem
meiner
meinem
meinen
A mio, a mia, ai miei
Accusativo
meinem
meine
mein
meine
Il mio, la mia, i miei
Maschile
Femminile
Neutro~~~~

Download: 72Cat: Lingue    Materie: Appunti    Dim: 6 kb    Pag: 4    Data: 19.12.2001

L’œuvre
La pensée de Camus a évolué suivant les expériences qui ont marqué sa vie. Dans son œuvre on peut distinguer trois grands pôles de réflexion inspirés par la nature solaire, l’absurde, la révolte. Pendant la période de sa jeunesse, l’Afrique du nord, terre de bonheur, inspire les premiers recueils de méditations autobiographiques. Dans N