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Download: 95Cat: Lingue    Materie: Appunti    Dim: 4 kb    Pag: 2    Data: 06.06.2001

1. attention (keeping the customers)
2. interest (arousing interest in the product)
3. desire (a want for the product)
4. action (to buy the product)
How do we advertise?
1. TV/radio
2. newspaper/magazines
3. billboards
4. poster
5. direct mail/brochures
6. trade fairs
7. sending samples of their product to po

Download: 86Cat: Lingue    Materie: Appunti    Dim: 5 kb    Pag: 3    Data: 12.02.2001

Characters:
Main characters in “The Secret Diary Of Adrian Mole, Aged 13 ¾”:
• Adrian Mole: He is thirteen years and nine months old and he worries about having a spot on his chin. He thinks that everyone looks at it and blames his mother for not giving him vitamins. He worries about the fact his mother is going to work and he will became a “cat

Download: 151Cat: Lingue    Materie: Appunti    Dim: 5 kb    Pag: 2    Data: 07.06.2000

He thus became known throughout Germany and used his nine months in prison to write Mein Kampf [my struggle], filled with anti-Semitism, power worship, disdain for morality, and his strategy for world domination. It became the bible of the Nazi party. The Nazi movement grew slowly until 1929, when the economic depression brought it mass support. Hitler

Download: 89Cat: Lingue    Materie: Appunti    Dim: 5 kb    Pag: 2    Data: 30.10.2001

BISDRUCCIOLE: l’accento tonico si trova nella quartultima sillaba (raro caso).
- In spagnolo tutte le parole sdrucciole e bisdrucciole portano l’accento grafico:
es. iberica-> iberíca; peninsula-> península
- In spagnolo tutte le parole piane portano l’accento grafico solo quando terminano per consonante, meno la “s” e la “n”:
es. lib

Download: 114Cat: Lingue    Materie: Appunti    Dim: 4 kb    Pag: 2    Data: 07.06.2000

In 1856 he joined the new REPUBLICAN PARTY. He ran again (1858) for the Senate against Stephen A. DOUGLAS, and in a spirited campaign he and Douglas engaged in seven debates. Lincoln was not an ABOLITIONIST, but he regarded slavery as an evil and opposed its extension. Although he lost the election, he had by now made a name for himself, and in 1860 he

Download: 71Cat: Lingue    Materie: Appunti    Dim: 4 kb    Pag: 3    Data: 26.06.2001

He said that the treaty was not relevant to a new strategic environment it's only an irrelevant
relic of Cold War and to mantain peace we must seek security based on more than the premise that we can destroy those who seek to destroy us.
He called on Russia to help devise a new agreement and that Russia and America should work together to devel

Download: 91Cat: Lingue    Materie: Appunti    Dim: 9 kb    Pag: 6    Data: 12.02.2001

The zone traditionally dedicated to the shopping is Roma street, heart and symbol of the city. Under his porticoes light up the window of the shop more exclusive of the city.
More popular, frequented above all from the youthes that do too a meeting place, it is Garibaldi street. This street is the more long pedestrian journey of Turin that connects

Download: 78Cat: Lingue    Materie: Appunti    Dim: 4 kb    Pag: 2    Data: 26.06.2001

When he turned around and burst into song!

I really can't cope with a singing dog;
He sounds a lot like he's calling a hog!
A squeaky gate wouldn't sound much worse;
Oh, no!, he's started a second verse!

His singing is driving me quite insane;
Good gravy, now he's picked up a cane.
He's twirling it 'round and starti

Download: 123Cat: Lingue    Materie: Appunti    Dim: 10 kb    Pag: 9    Data: 21.06.2000

At the beginning of A Tale of Two Cities (1859), Dickens once again expresses his concern. The novel opens in 1775, with a comparison of England and pre-revolutionary France. While drawing parallels between the two countries, Dickens also alludes to his own time: "the period was so far like the present period, that some of its noisiest authorities insis

Download: 151Cat: Lingue    Materie: Appunti    Dim: 3 kb    Pag: 2    Data: 07.02.2001

When George and his father move to Tunbridge Wells, the quarter where Lucy and her family lives, she finds that her relationships with her family, with the unconventional Emerson and with her supercilious fiancé Cecilio pull her between the social proprieties of her upbringing and the spontaneous promptings of her heart. At the end she is convinced b