market

Materie:	Riassunto
Categoria:	Inglese
Download:	142
Data:	09.03.2006
Numero di pagine:	2
Formato di file:	.doc (Microsoft Word)

MARKET:
PEOPLE: clients, customers, buyers, sellers.
PRODUCTS: shoeses, clothes, fish, roas chiken, fruits and vegetables.
PLACE: steet, stalls, stands.
PRICES: cheap, advantageous, exencive, lowcost.
MARKETING is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
MARKETING is the process of planning and executing the conception (discover what product customers want to buy), pricig (set a price for the product), promotion (let know about your product), distribution (make it available) of ideals, goods and service.
MARKETING PROCESS The process of marketing legins whit discovering what product customers want to buy.You produce and then try to convince someone to buy it. THE MARKETING PROCESS yhen continues with SETTING A PRICE, letting potential customers KNOW ABOUT YOUR PRODUCT, and MAKING IT AVAILABLE to them.
CUSTOMER AND BUSINESS OBJECTIVES customers have a product that meets their need and healthy profits are achieved for the company.
HISTORY OF MARKETING Businesspeople have not always believed that the best way to make sales and profits is to satisfy customers. The three major phases was:
- THE PRODUCTION ERA born the assembly line and mass production made it possible to manufacture products more efficiently, whit the new technology products poured into the market-place, where consumer demand for manufactured goods.
- THE SALES ERA businesses realised that products, which by this time could be made quite efficiently, had to be sold to consumers, businesspeople believed that the most important marketing activities were personal selling and advertising.
- THE MARKETING ERA the businesses and many others since then, found that they must first and then try to change customers’ needs to correspond to what was being produced. More organisations have realised the importance of knowing customers’ needs, businesses have entered into the marketing era-the era of customers orientation.
TARGET MARKET a market is a group